The characteristics of Qixi Festival customs include:

1. Romantic love: Emphasizing the romantic and love-related elements of the story.
2. Star-gazing: Observing the bright stars of the七夕 (Qixi) Festival, which is named after the romantic legend of the Cowherd and the Weaving Girl.
3. Making and offering offerings: People make offerings to the Heavens and ancestors, as well as to the Cowherd and the Weaving Girl.
4. Offering red threads: Giving red threads as a symbol of good luck in marriage.
5. Sending love letters: Young men and women send love letters to each other to express their feelings.
6. Performing folk dances: Traditional dances and performances are held to celebrate the festival.
7. Giving gifts: Exchanging gifts and offering good wishes for romance and marriage are also common practices.
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