The customs of the Qixi Festival (Chinese Valentine's Day) in English include:

1. Sending love letters or cards: Couples exchange love letters or cards to express their affection.
2. Giving gifts: Sweetheart gifts, like sweets and chocolates, are given to one's loved one.
3. Viewing the stars: According to tradition, the Qixi Festival is when the magpies form a bridge across the Milky Way for the romantic gods, 牛郎 and 织女 (Niu Lang and Zhi Nü), to meet. Therefore, people often go outside on the evening of the festival to view the stars, hoping to be as loving as the celestial couple.
4. Making "牵牛织女" (Qian Niu Zhi Nu) dolls: Girls may make dolls representing the romantic gods, as a symbol of their wish for a good marriage and happiness.
5. Enjoying traditional foods: Certain foods are associated with the Qixi Festival, such as "七巧板" (qīqiǎbǎn) or "seven color sweet rice" and "八宝饭" (bǎobǎofàn) or "eight-ingredient rice pudding."
The meaning of the Qixi Festival:
The Qixi Festival celebrates love and romance. Its story tells of a starry-crossed romance between Niu Lang, a cowherd, and Zhi Nü, a weaver仙女 (shénnyī). They fell in love, but were separated by the Milky Way. On the 7th day of the 7th lunar month, they are allowed to reunite with the help of magpies. The Qixi Festival represents love's power to overcome adversity, making it a time for couples to express their love and celebrate their relationships. It's also a day where people hope to meet their own true love and have their romantic wishes fulfilled.
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